When I started Income Unchained, I wasn’t trying to be a newsletter guy.

I wasn’t dreaming about open rates, subject lines, or click-throughs.

I just wanted one thing:

To stay connected to my people — both clients and future clients — without chasing them.

And sending a simple, weekly newsletter turned out to be one of the smartest decisions I’ve ever made.

Here’s why.


Why You Need a Weekly Newsletter (Even If You Think You Don’t)

Right now, you’re probably sitting on a goldmine of people:

  • Past clients
  • Current clients
  • Potential clients
  • Leads who ghosted you
  • People who heard about you but never pulled the trigger

And what are you doing with them?

Probably nothing.

Maybe a birthday card once a year.
Maybe a “Hey, just checking in” email that even you’re embarrassed about.

Meanwhile, the people who already know you, and could have bought from you again (or referred you), are forgetting you even exist.

Out of sight = out of mind.
Out of mind = out of wallet.

A weekly newsletter fixes that.

It keeps you in their brain.
It builds trust automatically.
It turns cold leads into warm buyers without you lifting a finger after you hit “send.”


What a Weekly Newsletter Actually Does for Your Business

  • It builds authority.
    Every week, you’re the expert. You’re the trusted voice. You’re the one they think of when it’s time to buy.
  • It builds familiarity.
    People don’t buy from strangers. They buy from people they feel they “know.” Weekly newsletters make you familiar.
  • It builds opportunity.
    Every email you send is a new chance to:
    • Close a sale
    • Book a meeting
    • Get a referral
    • Launch a new offer

One email.
One week.
One deal.
Over and over again.


Why Potential Clients Matter Even More Than Existing Ones

Most people only email their active clients.

Big mistake.

Your next 5-6 figures of revenue?
It’s hiding in your almost-buyers.
The people who didn’t say yes yet.

The weekly newsletter:

  • Reminds them you exist.
  • Shows them you’re still solving problems.
  • Lowers the psychological barrier until they finally say, “Alright, it’s time.”

Without being pushy.
Without being annoying.
Without having to beg.

You just keep showing up until the timing is right for them.

And trust me:
The timing is always right for someone.


What You Actually Need to Start

Forget the complicated stuff.
Here’s what you need:

  • A simple email tool (Mailchimp, Beehiiv, ConvertKit — doesn’t matter)
  • A basic weekly schedule
  • A clear plan: Educate, entertain, or offer value every week

That’s it.

You don’t need fancy graphics.
You don’t need a 5-person content team.
You don’t need to become a “writer.”

You just need consistency.

(Consistency beats genius every time.)


Bottom Line

If you’re not sending out a weekly newsletter to your clients and your potential clients,
you’re bleeding opportunity.

Income Unchained isn’t just something I created to sound cool.
It’s my pipeline.
It’s my reputation.
It’s my safety net.

It can be yours too — if you start.


Quick Recap:

If you send a weekly newsletter…If you don’t…
Stay top of mindGet forgotten
Build trustLose credibility
Capture leadsWatch them buy from competitors
Create opportunitiesWait around hoping
Stay sharp,
Carlos Samaniego
Founder, Income Unchained