Listen up, because this is gonna sting…
Remember when TikTok almost got nuked? Then un-nuked? Then maybe-nuked again?
(As I write this, Congress is playing hot potato with TikTok’s fate while Trump 2.0 sharpens his executive order pen…)
Here’s what nobody’s talking about:
Thousands of “influencers” just learned a brutal lesson about digital sharecropping – the hard way.
Their mistake?
Building their entire business on rented land. Like peasants farming somebody else’s dirt.
MEANWHILE…
Email marketers kept printing money like nothing happened.
Why?
Because email doesn’t give a rat’s behind who’s in the White House or what Congress thinks about Chinese data harvesting.
Here’s the stone-cold truth:
• TikTok? Could die tomorrow
• Instagram? Meta’s playground
• Twitter/X? Ask Elon’s mood ring
• Your email list? YOURS FOREVER
The math is downright criminal:
While TikTokkers are stress-eating over their future, email quietly kicks out $36 for every dollar spent.
Look, you’ve got two choices:
- Keep dancing on digital quicksand
- Build an email list nobody can take from you
P.S. Still think TikTok is “too big to fail”? So was MySpace. And Vine. And… well, you get the point.
P.P.S. The smart money is already moving to email. But hey, maybe Congress will be kind to you. (Cough)