I gotta shoot straight with you about something that’s been setting my brain on FIRE…
Just finished watching this Arnold Schwarzenegger doc on Netflix, and holy smokes – let me tell you about THE BIGGEST marketing lesson this Austrian legend teaches us…
Here it is: DOMINATE A SMALL POND FIRST!
See, Arnold didn’t just blast into Hollywood saying “I’m gonna be the biggest movie star!” Nope. First, he became THE GUY in bodybuilding. Complete and total domination. He owned that niche so hard that people HAD to pay attention.
Think about it…
- Small pond: Bodybuilding
- Built his name
- Created buzz
- Became UNDENIABLE
- Then… BOOM! 💥 Leveraged that fame into movies, business, politics
THAT’S how you do it, friend!
Look, you can read all the marketing books you want, but watching this documentary will teach you more about building a personal brand than most “gurus” could ever show you.
Quick homework:
- Fire up Netflix
- Watch “Arnold” (the documentary)
- Take notes like your business depends on it
(Because maybe it does) - Seriously, stop reading this email and go watch it. Like, NOW. Some of you are still reading this P.S. – STOP IT! Go watch!