How One Simple Change Turned Our “Dead” Lead Flow Into A Money Machine
(A True Story About Speed, Sales, and The Fortune Hidden In Your Next Phone Call)

Picture this.

There I was, drowning in client work. Phones ringing off the hook with new leads. And what did we do? We let them go to voicemail.

“We’ll call them back when we have time,” we said.

What a mistake that was.

THE $100,000 EMAIL

Then one morning, I read something that changed everything. It was from Alex Harmozi, the genius behind Acquisition.com. Three simple lines jumped off the screen:

“Money loves speed. Wealth loves time. Poverty loves indecision.“

But it was what came next that really hit me between the eyes.

A Harvard Business Review study showed that businesses who called leads within 60 seconds saw a staggering 391% increase in sales.

Let that sink in.

Not 39%. Not even 91%. But THREE HUNDRED AND NINETY-ONE PERCENT.

THE BRUTAL TRUTH ABOUT YOUR LEADS

Here’s what nobody tells you about those incoming calls and form fills:

  • Every second that ticks by is costing you money.
  • Every “I’ll call them back later” is burning cash.
  • Every delayed response is feeding your competition.

I know because I was that guy. The one too “busy” to pick up the phone.

WHAT WE DID NEXT

We made one change. Just one.

We committed to calling every lead within 60 seconds. No exceptions.

  • Was it easy? No.
  • Was it uncomfortable? Yes.
  • Did it work? Beyond our wildest dreams.

THE NUMBERS DON’T LIE

First month after implementation:

  • Lead contact rate: Up 285%
  • Sales conversations: Up 197%
  • Closed deals: Up 344%

And remember – this wasn’t from some fancy new marketing campaign or expensive sales training.

Just picking up the damn phone. Fast.

HOW TO IMPLEMENT THE 391% SOLUTION

Set Up Your Speed System

  • Install a lead notification system
  • Set up instant alerts on your phone
  • Create a 60-second response protocol

Train Your Team

  • Make speed the #1 priority
  • Create competition around response time
  • Reward the fastest responders

Track Everything

  • Response time for each lead
  • Contact rates by time delay
  • Conversion rates by response speed

BUT WHAT IF YOU’RE “TOO BUSY”?

That’s what I thought too. Here’s the reality:

You can’t afford NOT to do this.

Think about it. If you’re closing 10 deals a month now, this one change could take you to 39 deals. With the same leads. Same marketing budget. Same everything.

As Harmozi puts it: “If you don’t have the sales staff to handle that…hire them. You can afford to pay for them with the THREE HUNDRED AND NINETY ONE PERCENT increase in sales.”

THE BOTTOM LINE

In business, there are few genuine shortcuts to success. Few real “silver bullets.”

This is one of them.

  • It costs nothing to implement.
  • It requires no special skills.
  • It starts working immediately.

THE CHALLENGE

For the next 30 days, commit to the 60-second rule. Track your results. Watch what happens.

Because here’s the truth: While you’re reading this, someone’s lead is sitting in their inbox. Someone’s phone is ringing.

The only question is: Who’s going to get there first?

You or your competition?