You already know I’m a student of the greats—Dan Kennedy, Gary Halbert, Larry Winget—and one email copywriter who’s had a massive impact on how I approach my tax resolution marketing is Ben Settle.

I’ve been quietly applying his daily email principles, and let me tell you… one of those lessons just paid off big time.

Let me show you what happened:

Last Tuesday, I sent what turned out to be one of the most profitable emails I’ve ever written. No fancy design. No multiple links. No marketing hype.

It was just nine simple words:

“You still need help with that tax problem?”

That was it.

No logo. No PS. No hard pitch. Just a personal, human-sounding message sent to list people who had previously mentioned a tax issue.

Here’s what happened:

  • 3 consultations booked in less than 24 hours
  • 1 of them became a client almost immediately
  • $4,800 in upfront revenue
  • All from an email that took me 8 seconds to write and about few bucks to send

I’ve spent years creating polished campaigns with pro graphics, funnels, autoresponders… and this humble little email crushed them all.

Why?
Because it didn’t feel like marketing. It felt like someone genuinely reaching out. And in a world where people are bombarded with digital junk, realness stands out.

Ben Settle’s been hammering this idea for years—write emails like you’re talking to a friend. Get in their head. Ask the right question. Show up consistently.

This email was me finally going “all in” on that lesson. And the results speak for themselves.

I’m sharing this not just as a marketing tactic—but as a mindset shift. Strip away the fluff. Speak like a real person. And focus on solving problems.

If you’re building any kind of brand, business, or practice—whether in tax, coaching, or consulting—start thinking about how you can send simpler, more direct messages.

People are tired of “marketing.” What they respond to is honest communication.

If you’d like to learn more about Ben Settle, head over to BenSettle.com

Until Next week,
Carlos

P.S. Want to try this for yourself? Pick 10 leads. Ask a short, specific question based on your last convo with them. No fluff. No pitch. Just human to human. Track what happens. You might be surprised how effective it is.